Our Credentials

The Channel Institute is the only training body in the world that provides business training specifically for the channel profession through a syllabus approved by a vendor-independent Industry Advisory Council.

Training for the business aspect of the channel profession has historically been ad hoc. Each employer has their own training course, supplemented by various consulting companies providing non-standardized workshops. The Channel Institute aims to bring a more formal, standardized structure to learning for channel business professionals.

Our Industry Advisory Council is comprised of the most senior leadership in the channel profession at many of the world's largest employers. These thought leaders in channel management and channel marketing ensure that our course content meets their future employment needs. A certificate from the Channel Institute assures these employers that the graduate has the foundation knowledge they require to drive their channel forward.

News and media coverage

To review our news and media coverage, see the Channel Institute news section.

Emory University graduates

Are you a graduate of Emory University's channel strategy program? Our partnership with Emory means that you may be eligible to also receive certification from the Channel Institute. See the full list of certificates to learn more.

What graduates say

Alumni reviews of our courses are published on our Google Business Profile, and a selection appears on our reviews page.

The Channel Institute awards the Certificate in Channel Management, the Certificate in Channel Sales, the Certificate in Channel Marketing and the Certificate in Channel Partner Ecosystems. Every certificate is assessed by examination and is covered by our money back guarantee. For how these compare with other options, see channel training and certification compared.