Email: info@channelinstitute.com

What is the Channel Institute?: The Channel Institute is a learning institution dedicated to the development of the channel profession. An industry-wide initiative, it was developed by channel training experts that built and implemented channel training programs worldwide for many of the biggest technology companies and their channel partners. Realizing that every company had their own “flavor” of channel training, it was decided to launch the Channel Institute to bring some standardization to channel training.

What is the Industry Advisory Council?: The Industry Advisory Council is comprised of senior channel management thought leaders at major employers worldwide. Our syllabus is influenced and directed by these global employers to ensure that our courses are educating channel professionals to the level that they need.

What other courses will the Channel Institute provide?: Our mission is to help those that are relatively new to the channel profession learn best practices in channel management and channel marketing. We aim to provide foundation courses that set a minimum standard of learning within the profession, and are recognized by major employers. To this end we will introduce new courses as advised by our Industry Advisory Council.

How will our channel executives benefit from the Certificate in Channel Management?: This course is ideal for those new to the channel management profession. Many channel executives come to the profession via sales roles. Without formal training in channel management they are immediately at a disadvantage. This course provides them with an in-depth understanding of both the fundamentals and best practices in managing and developing channel partners. From industry terminology to learning best practices in everything from partner enablement and development to channel recruitment. If you want to get the best from your channel managers, give them the foundational training that they need.

How will our channel marketing team benefit from the Certificate in Channel Marketing?: Co-marketing requires different knowledge and skillsets to end-user marketing. This course is ideal for marketing professionals that are new to channel marketing, and will give them an in-depth understanding of both the fundamentals and best practices in co-marketing between vendors and channel partners.

How will our channel resellers benefit from the Certificate in Channel Marketing?: Channel resellers are typically brilliant at technology, but challenged and under-resourced when it comes to marketing and business development. Our Certificate in Channel Marketing goes beyond simple marketing training and emphasizes the best practices and potential pitfalls that are specific to co-marketing strategies and campaigns. Want to see better results from your co-marketing spend? Invest in upskilling your partners.

Can we purchase bulk licenses at a discount for our channel partners using our MDF / discretionary funds?: Yes you can. By helping your channel partners to enhance their co-marketing skills you will both see a higher ROI on marketing spend. Depending on how many channel partners you intend to engage, The Channel Institute may also provide a free introductory webinar for all of your channel partners to help launch the initiative.
Is the Channel Institute available for speaker slots at partner summits?: Yes, our representatives often present at channel partner summits (as you can see from our News section). Please email corporate@channelinstitute.com if you would like to discuss this with us.

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