The Global Standard in Channel Business Certification
Industry accredited training for channel business professionals
For Your Career and Your Team
The Channel Institute provides structured, assessed training and certification for channel professionals across the first fifteen years of a channel career. For individuals, a certificate in channel management, channel sales or channel marketing is proof of what you know, earned by passing an assessed exam. For teams, the same courses give everyone one set of definitions and methods, so the people recruiting partners, selling through them and marketing with them work from the same playbook. Every course is reviewed and approved by our Industry Advisory Council of senior channel leaders.
Our training has been reviewed and approved by an independent multi-employer Industry Advisory Council, comprised of channel thought leaders at some of the world's largest employers. The Council ensures that our courses adhere to global best practices and that our certificates are acknowledged worldwide. You can also review a small sample of our alumni to see if they are your peer group by clicking here.
Certificate Courses
Certificate in Channel Management
USD 1,900
Our Certificate in Channel Management will provide you with a strong foundation in the core concepts of channel management and channel sales. The qualification that you receive from this channel management training course proves to both current and future employers that you have the knowledge they need to build a successful channel management team.
Certificate in Channel Sales
USD 1,900
Designed for channel sales professionals looking to improve the sales performance of the channel partners they manage. The course introduces tools, templates and best practices worldwide in channel sales.
Certificate in Channel Marketing
USD 1,900
The Certificate in Channel Marketing will help you master the core concepts, frameworks and tools of channel marketing. Whether you work with a vendor or a reseller company, this channel marketing training course will enable you to build co-marketing campaigns based on best practices worldwide.
Certificate in Channel Partner Ecosystems
USD 1,900
NEW
Our newest certificate, for experienced channel professionals who design the programmes everyone else works inside. It covers route-to-market design, partner programme structure, hyperscaler co-sell and the governance that holds an ecosystem together, and leads to the Certified Channel Ecosystem Professional credential.
Our Certificate in Channel Management guides you through the latest strategies and techniques for managing your channel partners effectively. In the Certificate in Channel Marketing you'll learn how to develop a successful channel marketing plan that targets the right audience and drives sales. The Certificate in Channel Sales teaches you how to build and maintain strong relationships with your channel partners, leading to increased revenue and growth. The Channel Marketing certificate is also set out as channel partner marketing training for teams that use that term.
All courses and exams are online and self-paced with no scheduled classes, and each certificate takes about 20 hours to complete. The material includes video tutorials, ebooks, tools and templates you can download and use in your everyday work with partners. Pass the exam and your digital certificate is issued immediately. There are no subscription fees and no travel or accommodation costs.
When it comes to channel business training, you want to be sure that you're investing your time and money in a program that delivers results. That's why we offer a 100% money back guarantee if you are not fully satisfied. After you read the reviews of our courses, explore the free trials and the Industry Advisory Council you can then learn more about our full refund guarantee here.
Our standardized approach is particularly effective for teams, establishing common terminologies, frameworks and templates. Learn more about our work with channel teams.
Compare the Certificate in Channel Management & Certificate in Channel Sales. Or see channel training and certification compared for how the Channel Institute sits against the other options available.
Corporate Training
Our customized training and in-person workshops are delivered worldwide or via webinars depending on your needs. Please drop us an email and let's explore options together.
Verified Google reviews
4.9 out of 5 from 36 reviews left by channel and partner professionals worldwide.
Very well structured course, provides clear channel fundamentals concepts based on industrial practices.Labeeb Shawaf
The Channel Marketing & Digital Co-Marketing courses were recommended to me by a colleague. They have been invaluable to help me structure and get the terminology right for my current role. Highly recommend if you want to get clear information to support your strategic work and present back your own ways of achieving your goals based on your own business objectivesSooz Kinsella
Highly recommended, especially if you are a Channel Management professional who wants to get certified!! Thank you 'Channel Institute'!!!!Dan Juganaru
Excellent value for money course that provided a great basis for working with a variety of partners. Customer service excellent.Jessica Davey
I recently completed an online certification course in Channel Management and had a fantastic experience. The course being self-paced was a major advantage, allowing me plenty of time to thoroughly go through the materials and prepare for the exam at my own pace. The content was extremely relevant and applicable to almost all business segments, which I found very valuable. The teaching style was excellent, with a focus on videos that were engaging and easy to follow. However, I would have appreciated an option to print out the materials, as I prefer reading to learn. Despite this, the online platform was very user-friendly and easy to navigate. Overall, I highly recommend this course to anyone looking to deepen their understanding of channel management. It's well-structured, comprehensive, and suitable for various business sectors.Yvonne Andersen
Certificate in Channel Management, A great course indeed. The course content is well organised with pre-recorded videos. This has helped me to read, learn, co-relate with my work and build a good fundamental to channel management profession. Self-paced training helped me to manage my work and learning. Additional material to read helped enhance the conceptual learning. A big Thank You to Stephen [Training Manager] for an amazing support during my course. I am happy to recommend this course to colleagues and friends.Sachin Pathre
Rated 4.9 out of 5 from 36 Google reviews. Read all 36 reviews.
Channel Partner Training
To learn more about our certificate courses and take a free trial of each course simply visit the courses page and click "Explore" or "Free Trial". It is also worth looking at the members of our Industry Advisory Council, since some of your most senior colleagues may be among them.
Whether your focus is on channel sales, channel marketing or channel management training, every course comes with a 100% money back guarantee if you are not completely satisfied. Our Google reviews from alumni give a fuller picture of the quality of the training.
Further Questions? Please contact us: info@channelinstitute.com