Our Courses
Industry-Accredited Training for Channel Professionals
The Channel Institute provides structured, assessed training and certification for channel professionals across the first fifteen years of a channel career. Our channel sales training, channel management and channel marketing courses are considered the global gold standard in training and certification for channel professionals. For individuals the certificate is proof of what you know. For teams it means everyone works from one set of definitions and methods.
The certificates
Certificate in Channel Sales
Channel sales training for professionals looking to improve the sales performance of the channel partners they manage. Ten modules covering foundations, motivating partners, joint value propositions, joint business plans, joint solution selling, joint prospecting, pipeline qualification, market positioning, partner performance and relationships. Passing the exam gives you a channel sales certification an employer can verify.
USD 1,900
View this certificateCertificate in Channel Management
The flagship course, covering the strategies and techniques for managing channel partners effectively, from partner recruitment and onboarding through business planning, incentives, opportunity management and channel relationships.
USD 1,900
View this certificateCertificate in Channel Marketing
How to develop a channel marketing plan that targets the right audience and drives sales, covering positioning, segmentation, differentiation, joint value propositions, campaign planning, buyer personas and co-marketing benchmarks and ROI.
USD 1,900
View this certificateCertificate in Channel Partner Ecosystems
An advanced certificate for channel, partner and alliance leaders at hardware, software and manufacturing vendors who need to understand where their channel is going: new partner types, new routes to market, new partner economics and the arrival of AI on both sides of the sale. Ten modules, approximately 20 hours with six months to complete, ending in an exam built on short case questions. Passing earns the Certified Channel Ecosystem Professional designation.
USD 1,900
View this certificateChannel Institute courses at a glance
Every certificate shares the same structure: ten modules, fully online and self-paced, approximately 20 hours to complete, ending with an online exam. The three core certificates require 70% or more to pass, with up to seven attempts allowed, and each syllabus is reviewed and approved by the Industry Advisory Council of senior channel leaders at the world's largest technology employers. Each course is USD 1,900, with VAT added for buyers in the EU only. Passing earns a certificate an employer can verify, plus a certified logo to display. Every course carries a 100% money back guarantee.
For how these compare with the other options available, see channel training and certification compared. The courses are rated 4.9 out of 5 from 36 Google reviews.
The vocabulary used across all four certificates is set out in the channel management glossary, with one agreed definition per term. For where these courses fit across a channel career, see the stages of a channel career.
What course participants say
I am pleased with the quality of the material, specially enjoyed the Market positioning and Relationship Management modules. Wish I could have this sort of material when I started my partner management career back in the 2000!!
Alejandro Fernandez
Very well structured course, provides clear channel fundamentals concepts based on industrial practices.
Labeeb Shawaf
Highly recommended, especially if you are a Channel Management professional who wants to get certified!! Thank you 'Channel Institute'!!!!
Dan Juganaru
Excellent value for money course that provided a great basis for working with a variety of partners. Customer service excellent.
Jessica Davey
Just completed the certification in Channel Marketing. A lot of up to date and relevant for experienced partner marketing professionals looking for a refresher, or early career aspirants who want to gain foundational knowledge to exceed in their career. I absolutely recommend this course to colleagues and friends!
Pablo Hanono
I took a Channel Management course from Channel Institute. It really gives the fundamental basics of the profession and can be useful for both the beginners and those who are already working in channel sales.
Maria Polishchuk
More reviews are on the Channel Institute reviews page.