The Channel Institute is the only training body in the world that provides business training specifically for the channel profession through a syllabus approved by a vendor-independent Industry Advisory Council.
Training for the business aspect of the channel profession has historically been ad hoc. Each employer has their own training course, supplemented by various consulting companies providing non-standardized workshops. The Channel Institute aims to bring a more formal, standardized structure to learning for channel business professionals.
Our Industry Advisory Council is comprised of the most senior leadership in the channel profession at many of the world's largest employers. These thought leaders in channel management and channel marketing ensure that our course content meets their future employment needs. A certificate from the Channel Institute assures these employers that the graduate has the foundation knowledge they require to drive their channel forward.
The Channel Institute is also in the process of being certified to ISO29990, an internationally recognized standard for providers of learning services. It recognizes that the training provider has formal processes in place to ensure their courses meet the highest standards globally.